SERVICES WITH A SMILE
Copywriting and content marketing
If you want to attract, engage and retain more customers, then content is king. But don't take our word for it. The Content Marketing Institute recently noted that 73% of B2B marketers and 70% of B2C marketers use content marketing, with 97% enjoying significant success this year.
Marketing campaign budgeting, creation and execution
"How much should I spend and where? How do I measure the value?" Our team has answers — and we'll design, implement and track a budget-friendly campaign that will get you results.
Executive coaching and C-level visibility campaigns
Not every executive is ready for prime time, but a little bit of training can get them there. And when it comes to boosting their presence on social — LinkedIn, for example — we know the tricks of the trade that will get real results. In one case, we helped the North America CEO of one of the world's largest consulting companies improve his LinkedIn ranking from #4 to #1.
Public relations/media outreach, including national-level television and print placements
Our go-to PR SME regularly places clients in top-tier broadcast and print outlets by weaving them into the day’s headlines so strongly that the media cannot resist calling. Thanks to her extensive list of contacts, she has placed clients in the Wall Street Journal, Time magazine, CNN, CNBC, the Miami Herald, Bloomberg news and many others.
Internal communications
Strong internal comms improves retention, productivity and, by extension, recruiting. We know this because we've produced many kinds of internal comms work for one of the world's largest consulting companies (scripts, internal social, talking points for executives and creation of entire digital events). We also handled similar work for a global industrial gases company.
SEO research, strategy and implementation
If content is king, then SEO is the crown prince. It's the honey that draws hungry bees: part science, part art and part experience. When you get it right, and we do, good things happen.
Social media services.
Recent research suggests that 47% of consumers reach out to brands on social when they have a product or service question. Social is also vital to understanding how your customer experience is viewed in the marketplace and to informing decisions about marketing and product development.
White label writing for marketing and PR firms
If you're with a busy shop that needs one-off or ongoing help, it doesn't get much better than Pawling Associates. Need somebody who knows tech? No worries. The same with financial services, healthcare/pharma, non-profits, etc. Social copy, case studies, web copy, sales collateral, scripts and more? We'll nail whatever you need.
Tech testimonials
"Love it! I wish we could clone you." - North America Marketing & Communications Manager, global technology consulting firm.
“Really want to compliment you. Just the kind of case study we look for … powerful.” - Cisco Systems.
“Home run!” - Citrix Systems.
“You guys ROCK!” - LSI Logic.
Healthcare
"Thank you for the fast turnaround." - Global communications executive, Merck.
‘Well worth our investment!’ - Co-founder of a startup healthcare technology company.
"Great advice, great execution." - CMO, North American healthcare company.
Financial Services
"You inspire confidence and get the job done." - CMO, global financial services giant.
"Well told." - Regional Head of Security Engineering, global Insurance Group.
“You present complicated data in understandable ways.” - Manager, global financial services advisory firm.
"Love the tagline." CMO, regional bank.
A few of our favorite clients
Aside from leading companies in tech, financial services and healthcare (more on those folks below), we've worked with Hyatt Vacations, Unilever, the History Channel, Ferrari North America, Hilton, Linde North America and many leading marketing and PR agencies, including Fleishman-Hillard and Van Emburg Marketing.
WHY PAWLING ASSOCIATES
Our mission is your success
It's not about what we can do. It's about how you benefit. By partnering with us, whether on-demand or on an ongoing basis, you're creating the opportunity to increase sales, revenue and (as the surfers say) stoke.
01
Experience and expertise
We've worked with global organizations, including the largest tech consulting company in the world, in technology, financial services, healthcare, logistics, consumer products, manufacturing, energy and more.
02
Flexibility
We work to your schedule, your processes and your team's needs.
03
An ironclad guarantee
Try us on an initial deliverable. If you don't like the work, rip up the invoice. (Nobody has).
A few of our favorite clients ...
Technology
A global technology consulting company (call for some name dropping); Google; Microsoft;
Cisco Systems; LSI Logic ...
Financial Services
Wilmington Trust; T. Rowe Price; Heartland Payment Systems; Signature Bank of New York ...
Healthcare/Pharma
Merck; Pfizer; University Hospitals; numerous regional hospital systems ...